Core looks were given a brush tap & drag interaction to progress through (far right).Ĭreate your own look with Gigi & Tommy engagement. The white and red fields in the central part of the logo. The hangman campaign focused on two key aspects of the Hilfiger brand: the importance of America and the brand's logo.
#TOMMY HILFIGER UMSATZ FULL#
Simple yet powerful full screen video loops pulled users in with a clean animated content layout. Tasked with launching the Gigi Hadid x Tommy Hilfiger S/S 16 collection we created A Night and Day with the Hilfigers a dual-timezone interactive. To coincide with Tommy Hilfiger's A/W14 show, here we highlight key visual aspects of the Tommy Hilfiger archives. Roles: Creative Director, Art Director, Copy and Script Writer – A competition “Create with Tommy & Gigi” and a WeChat H5 lookbook were sold in as additional interactive activations. – Even with a 7am broadcast time our livestream beat daily average viewing figures by 300% with 9500 peak simultaneous views and 47,000 total. – Total 1 day sales for Tommy’s TMALL store exceeded $1 million USD – their highest ever. 12 hours later a ‘Night’ show brought together 5 voices from across the Chinese fashion scene (photographer, designer, model, blogger and buyer) to give live commentary to the 7am show – all while trying out the looks live from Tommy’s flagship store in Beijing. The 7am ‘Day’ show kicked-off with a Liu Wen hosted ‘see now buy now’ livestream centred around Tommy’s NY fashion show. Idea – ‘A Night & Day with the Hilfigers’ (pitched & won) Tasked with launching the Gigi Hadid x Tommy Hilfiger S/S 16′ collection we created “A Night and Day with the Hilfigers” – a dual-timezone interactive livestream that leveraged some of the biggest mainstream and social voices in fashion.
Launching the Tommy Hilfiger x Gigi Hadid S/S 16′ Collection
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